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genericization การใช้

ประโยคมือถือ
  • Adobe Systems is working to prevent the genericization of their trademarks, such as Photoshop, but has mixed success.
  • To avoid undue genericization of that brand name, suggestions for a generic name have included " exact-adjust ".
  • In this same context, the term " genericization " refers to the process of a brand drug losing market exclusivity to generics.
  • The process by which trademark rights are diminished or lost as a result of common use in the marketplace is known as " genericization ".
  • Most often, genericization occurs because of heavy advertising that fails to provide an alternative generic name or that uses the trademark in similar fashion to generic terms.
  • The pharmaceutical industry affords some protection from genericization of trade names due to the modern practice of assigning a nonproprietary name for a drug based upon chemical structure.
  • Xerox corporation attempted to prevent the genericization of its core trademark through an extensive public relations campaign advising consumers to " photocopy " instead of " xerox " documents.
  • Genericization or " loss of secondary meaning " may be either among the general population or among just a subpopulation, for example, people who work in a particular industry.
  • One example of an active effort to prevent the genericization of a trademark was that of the Tyco's competing and interchangeable product  so genericization of the Lego trademark did not occur.
  • One example of an active effort to prevent the genericization of a trademark was that of the Tyco's competing and interchangeable product  so genericization of the Lego trademark did not occur.
  • Although the availability of a drug from three different producers could lead to its effective genericization, that may not happen with growth hormone, said Roger Longman, editor of In Vivo, a trade publication, since discounting is not expected.
  • One risk factor that may lead to genericization is the use of a trademark as a verb, plural or possessive, unless the mark itself is possessive or plural ( e . g ., " Friendly's " restaurants ).
  • The Trademark Office and the courts concluded that, if Otis used their trademark in that generic way, they could not stop Westinghouse from calling its moving staircases " escalators ", and a valuable trademark was lost through " genericization ".
  • Presumably, lawyers for Cousteau or " L'Air Liquide " could have slowed or stopped this genericization by taking prompt action, but this seems not to have been done in Britain, where Siebe Gorman held the British rights to both the trade name and the patent.
  • Modern brand management also intersects with legal issues such as'genericization of trademark .'The'Xerox'Company continues to fight heavily in media whenever a reporter or other writer uses'xerox'as simply a synonym for'photocopy .'Should usage of'xerox'be accepted as the standard American English term for'photocopy,'then Xerox's competitors could successfully argue in court that they are permitted to create'xerox'machines as well.