geodemographics การใช้

• At heart, geodemographics is just a structured method of making sense of complex socio-economic datasets.
• LAFCO approved hiring PDQ GeoDemographics of Rolling Hills Estates, Calif ., to draw up the proposed city council districts.
• Perhaps his best known contributions, however, were to the field of geodemographics and location modelling, working on the classification of groups of people and the development of spatial interaction model technology for analysing networks of demand and supply.
• Commercial geodemographics emerged from the late 1970s with the launch of PRIZM by Claritas in the US and Acorn by CACI in the UK . Geodemography has been used to target consumer services to'ideal'populations based on their lifestyle and location.
• Open geodemographics provides such information ( because it is not constrained by commercial interests ) and is an important development for applied social research that also seeks to understand and to explain the roots causes or processes that generate aggregate spatial patterns of social behaviour and attitudes.
• The 2005 Output Area Classification ( OAC ) and the 2013 release of Acorn in the UK is a move to'open geodemographics'and reflects a concern that applications of commercial geodemographics in policy and social research can otherwise be'black box': it is not always clear exactly what variables were used to classify small areas and to define their neighbourhood type, how those variables were weighted, or how similar ( or otherwise ) each of the neighbourhoods within a class type actually are.
• The 2005 Output Area Classification ( OAC ) and the 2013 release of Acorn in the UK is a move to'open geodemographics'and reflects a concern that applications of commercial geodemographics in policy and social research can otherwise be'black box': it is not always clear exactly what variables were used to classify small areas and to define their neighbourhood type, how those variables were weighted, or how similar ( or otherwise ) each of the neighbourhoods within a class type actually are.