micromarketing การใช้

• Media fragmentation made mass communication troublesome and micromarketing popular.
• In some of the literature, different labels are used to describe micromarketing.
• It should be evident that micromarketing is closely related to the concept of mass-customisation.
• For micromarketing campaigns, small engine scooters are used to pull a tall and narrow signage trailer.
• Research in 1995 by Stephen J . Hoch et al . provided empirical evidence for the micromarketing concept.
• With increased availability of electronic scanner data there has been a greater focus on research of micromarketing and pricing problems that retailers encounter.
• "It all feeds into their strategy of micromarketing and understanding the local consumer, " said Morgan Stanley analyst Andrew Conway.
• Micromarketing or hyper-segmentation rely on the extensive information technology, big databases, computerized and flexible manufacturing systems, and integrated distribution systems.
• In 1997, Alan Montgomery used hierarchical Bayes models to improve the estimation procedures of price elasticities, showing that micromarketing strategies can increase gross profits.
• An early version of sustainable marketing was proposed by van Dam and Apeldoorn recognised the dilemma of corporate reliance on the dominant social paradigm and micromarketing.
• Given this reliance on digital data inputs, some theorists have also used the term, "'cyber-segmentation "'to describe micromarketing.
• "' The Brandaid Project "'is a non-profit global venture that aims to use micromarketing to help solve the problems of uneven global income distribution.
• The collected information is used to help marketers identify extremely precise microsegments ( down to the individual consumer level . ) Microsegments can then be the focus of personalized direct micromarketing and micropromotion campaigns.
• This form of micromarketing considers that each consumer has different ideas and feelings about a company s products, services, prices, and promotions, and sets out to recognize these differences and respond to them in an appropriate manner.
• Unfortunately, a lot of those dollars will go to waste . " However, the advent of micromarketing or hypersegmentation allows advertisers the opportunity to get " more bang for their buck " by targeting consumers who exhibit a readiness to buy.
• In his consumer guide for MSN Music, critic Robert Christgau gave " Beam Me Up Scotty " an A-rating, indicating " the kind of garden-variety good record that is the great luxury of musical micromarketing and overproduction.
• Micromarketing is a marketing strategy in which marketing and / or advertising efforts are focused on a small group of tightly targeted consumers . For example, markets can be grouped into narrow clusters based on commitment to a product class or readiness to purchase a given brand.
• In his consumer guide for " The Village Voice ", critic Robert Christgau gave " World Power " an A-rating, indicating " the kind of garden-variety good record that is the great luxury of musical micromarketing and overproduction.
• "The smaller players that are more successful have kept their store bases up to date, have kept capital expenditures at a sufficient level, and have used micromarketing techniques to attract local shoppers, " said Standard & Poor's analyst Ron Buck.
• The Nielsen definition, published in 1992, was a little ahead of its time in that customising product offerings on a store by store basis is logistically difficult and is now not considered a necessary part of category management; it is a concept now referred to as micromarketing.